Ad Team Rebrand

The Overview

I used a systems approach to a rebranding campaign. I did this in two parts—I created a social media style guide that captures style components, from which I created 'trading cards' of each Ad Team member and sample templates for social media posts.

My Roles

Brand Design

System Design

Art Direction

Graphic Design

The Problem

Ad Team, a student-run advertising agency, was struggling to get new applicants each year. Though decently unknown on campus, the group had a reputation for being 'boring' and 'reclusive'. They lacked a social media presence.

How might we increase Ad Team's brand awareness?

The Goal

The rebranding campaign aimed to communicate that Ad Team characterizes 'playfulness' and 'sportsmanship' by using a retro sports aesthetic.

The Style Guide

After the above logo was created, I used a mood board to narrow my style choices. Color, typography, and other style components were documented in a style guide, which I handed to the media team for reference.

The Templates

Using the style guide, I created templates to expedite the media team's workflow. Both the style guide and templates were made in Canva for accessibility of non-designers.

The Trading Cards

By studying baseball trading cards, I conceptualized a typology that I could use to recreate retro trading cards for our team members using the style guide. These templates could be customized with different sports backgrounds and team member information.

The Tools

Canva

Adobe Illustrator

The Team

Maya Merrill, logo design

Sophia Fuselier, mood board