License Plates
Jan-Mar 2023
The Overview
The ask was: 'do something creative for 40 days'. I decided to redesign U.S. license plates each day.
Roles
User Experience
System Design
Accessible Design
Graphic Design
Before
After
The Research
What started out as a light creative exercise turned into a research sprint.
License Plates are being treated like vehicle ornamentation rather than vehicle identification. This leads to problems with legibility and recognition.
How might we make license plates more legible?
The Goal
Here's what the research boils down to. The registration number on a license plate is the most important element that needs to be read quickly from a far distance.
The Redesigns
The system informed the designs of each of my 40 redesigned license plates.
The Tools
Adobe Illustrator