Help Her Play Deck
A presentation design for an inclusive advertising campaign pitch.
Overview
The goal of this project was to create an advertising campaign that addresses a social issue.
As art director and designer, I made sure the presentation was as impactful as the strategy of the campaign.
Roles
Art Direction, Visual Design, Strategy, Research, Project Management
Tools
Google Slides, Adobe Photoshop
Duration
4 weeks, 2022
Team
4 people, concept
Pagination
Providing an overview of the presentation topic helps the audience follow along. Tab systems provide viewers with a sense of the speaker's current section.
Pacing
Distinctive visual styles reserved for title slides give viewers a mental break and emphasize key ideas, keeping them engaged.
Data Visualization
Visualizing statistics aids comprehension and engagement.
Takeaway
What makes this project unique for me is that it allowed me to experiment with different ways of storytelling. I manipulated color palettes, gave numbers a visual presence, and reworked the narrative multiple times until it made the most sense for the viewer.
The nature of a presentation is repetitive, allowing visual pattern to emerge. Then, once I've recognized these patterns, I can be intentional about how to use those patterns. Only by understanding the design on such a large level are you able to truly make a pixel perfect design.