Help Her Play — Athleta
A pitch for an inclusive advertising campaign.
Overview
The goal of this project was to create an advertising campaign that addresses social issues of race.
As art director and designer, my goal was to make sure the presentation was as impactful as the strategy of the campaign.
Roles
Art Direction, Visual Design, Strategy, Research, Project Management
Tools
Google Slides, Adobe Photoshop
Duration
4 weeks, November 2022
Team
2 people
Pagination
Providing an overview of the presentation topic helps the audience follow along. Tab systems provide viewers with a sense of the speaker's current section.
Pacing
Distinctive visual styles on title slides give viewers a mental break and emphasize key ideas, keeping them engaged.
Data Visualization
Visualizing statistics aids comprehension and engagement.
Takeaways
What makes this project unique for me is that it allowed me to experiment with different ways of storytelling. I manipulated color palettes, gave numbers a visual presence, and reworked the narrative multipole times until it made the most sense for the viewer.
Projects like these are my favorite—the nature of a presentation is repetitive, allowing visual pattern to emerge, Then, once I've recognized these patterns, I can be intentional about those choices as they affect the entirety of the project as opposed to an individual design element, Only by understanding the design on such a large level are you able to truly make a pixel perfect design.
© 2024 Zoe Gale